What consumers are saying about Levi's spychipping:
"I USED TO BUY LEVI PRODUCTS FOR MY
HUSBAND. AFTER WHAT I HEARD ABOUT TAGGING THERE WONT BE ANY OF YOUR
PRODUCT FOUND IN MY HOUSE. I LIKE TO KEEP OUR PRIVACY. THEY HAVE STARTED
TAGGING PETS--WE ARE NOT CATS OR DOGS." --ANNA
"LEVI has for years been a well respected
brand name....but I will not purchase your product if you continue with
this invasion of privacy by using your current tagging method. Whether
it's one store or not, there is a reason why you have implemented this
program. It is a complete invasion of privacy and isn't how we dress
about the 'individual'. 'consumer beware' is an appropriate note to
add to your tag, along with the risks this technology poses. goodbye
"The most responsible thing Levi Strauss
& Co. can do regarding RFID's on clothing is to abandon the experiment
and publicly come out against it. Technology has no ethics, so businesses
It does not matter that I can cut off the
tag on the present version of the technology you have chosen. This experiment
is a critical and very public step toward concealed, secretly readable
identifiers on belongings closely associated with an individual.
I don't have to make a snap decision about
clothing, because I trust my present Levi's will last quite a while.
But it very well could come to pass that a doorway I wish to traverse
has an RFID reader to update an anonymous (to me) database on my whereabouts
and attire, including whether my Dockers socks match, what cards and
money I'm carrying and if my glasses aren't in place to read the responsibility
disclaimer on the door. How shall I respond to a special offer on `Levi
Knows' reversible underwear that will never be inside out? Thanks for
The spychip industry wants the maximum,
and government, with their present attitudes toward privacy and immigration,
is vulnerable to the lobbying efforts of surveillance opportunists.
It is Levi Strauss' choice to stand with the public on privacy rights
or not. Either way, your widely recognized firm cannot avoid making
a powerful and significant statement. Make it a good one."