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March 16, 2007
SupplyChainDigest: "CASPIAN can't be ignored"
SupplyChainDigest warns "CASPIAN can't be ignored" in an editorial about our meeting with top executives at American Express.
Dr. Katherine Albrecht and I met with American Express recently to discuss one of its more troublesome patent applications titled "Method and System for Facilitating a Shopping Experience." The company's filing lays out a Minority Report style blueprint for monitoring consumers through RFID-enabled objects, like the American Express Blue Card.
One outcome of the meeting was a promise by American Express to review its entire patent portfolio and ensure that any people-tracking plans be accompanied by language requiring consumer notice and consent. The company also promised to make a chip-free version of its card available to consumers who request it.
(See our press release AMERICAN EXPRESS ADDRESSES RFID PEOPLE TRACKING PLANS, )
SupplyChainDigest, a publication geared to supply chain and logistics personnel, sums up the impact of our patent revelation and meeting: "CASPIAN can’t be ignored. The Amex patent filing that was the catalyst for CASPIAN’s concerns does show just how far RFID and related wireless sensor technology can go in terms of real-time tracking at an individual level."
Read the entire SupplyChainDigest editorial analysis here: http://www.scdigest.com/assets/newsViews/07-03-15-1.cfm
- Liz McIntyre
Posted by liz at March 16, 2007 12:03 PM