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April 28, 2006

Tell Levi Strauss What You Think about RFID

Graphic by Todd Fox

Many of you who have read our press release about the Levi Strauss item-level tagging initiative are emailing to request contact information for Levi Strauss. Here it is:

Main Number: (415)501-6000
This number goes to the main switchboard. The operator can switch you to Consumer Relations. Remember. If you call the toll-free Consumer Relations number on the Levi Strauss website, your phone number can be obtained.

Email: info@levi.com
This email address goes to a general email box. Consumer Relations would like you to use a special online form, but that doesn't give you a record of your comment. Please share a copy with us. You can email me at Liz@spychips.com.

Snail mail:
Levi Strauss
Consumer Relations
1155 Battery Street
San Francisco, CA 94111

We are hopeful that Levi Strauss will stop its item-level RFID tagging initiatives and honor the moratorium called for by over 40 of the world's leading privacy and civil liberties organizations. (See: http://www.spychips.com/jointrfid_position_paper.html)

RFID technology can easily be abused, and we believe it is essential that all the societal issues be explored before it is deployed. We hope Levi Strauss will be the company to step forward and begin the needed dialogue.

The current Levi Strauss RFID test reportedly involves RFID hang tags that can be clipped from the garments at checkout. But as anyone who has read "Spychips" knows, the RFID industry has discussed affixing tags on and within products and tracking consumers through them--a practice that could usher in an Orwellian surveillance society. On the clothing front, companies have talked about embedding RFID tags in the seams of garments and in flexible clothing labels. There has even been talk of using threads woven into fabric as antennas.

That's why it is crucial to counter *any* attempts at tagging individual consumer items now. Once the RFID infrastructure is in place, the nature of tagging--and the tracking done via the tags--can change overnight.

- Liz McIntyre

Posted by liz at April 28, 2006 2:53 PM


At this present time I will boycott your products because of the use of RFID until I am certain that you or any one associated with Levi Strauss is not using RFID in clothing associated with Levi Strauss. I don't want to be tracked or have my clothing tracked because its a violation of my personal privacy and I don't want Levi Strauss or one of its agents following me or knowing who I am or where I'm going. The Boycott begins NOW for me and I will pass this on to all family, friends and co-workers.

Tony (last name redacted)
Cleveland, Ohio

Posted by: Tony at April 28, 2006 5:28 PM


Thanks for your comment. We are not yet calling for a boycott of Levi Strauss products, but I completely understand your sentiments.

We certainly hope Levi Strauss stops its trial and begins an important dialogue about RFID technology. Let's face it. They have great products, and loyal customers would like to continue enjoying them for many years to come.


Liz McIntyre

Posted by: Liz McIntyre at April 28, 2006 5:39 PM

I love, use and buy their products still, as I did my entire life. Yes, as you say, they have great products and I am a loyal customer.

And No, no boycott from now on, but if they really decide to use RFID tags on their products, I will boycott them. 100%

At that moment I think I would actively try to convince not only friends and family to do the same. In my personal opinion RFID-tags may be great on everything that stays in the shop or if they can be easily removed.
But those tags, especially, may be, "invisible" on clothing, that is really the worst. 1984 looks really cute compared to that.

very concerned


Posted by: Frank at April 28, 2006 8:24 PM

I will not be buying, wearing or affiliating myself in any way of any of your products until you lay off the rfid tags.

Boo Hiss on rfid's in Levi products ! ! !

Posted by: Kate against rfids at April 28, 2006 9:10 PM

I will refrain from buying any Levi product untill I hear that they respect mine and every other persons privacy.

Posted by: Mike at April 29, 2006 11:59 AM

You just lost my business. Until you state under penalty of perjury that you have stopped using RFID your outa my life. The fact that you have sneaked this into your product line is all I need to hear.
It is time to put all your products in the microwave oven prior to use as I will bet that you have been doing this for awhile.

Posted by: greg at April 30, 2006 1:15 AM

I just bought two pairs of Levi's taking them right back to the store and will exchangefor Wranglers - RFID is a breach of my privacy!

Posted by: Jacqui at April 30, 2006 9:47 AM

Dear Sir/MSS,
regarding the use of RFID chips. As a businessman I can appreciate their uses for stock control from workshop to shop shelf.
Please consider the option of having the tag cut off before the check-out, so that the sales transaction is not linked to the exact number on the tag.
Naturally, if the RFID is sewn or bonded into the clothing then sensible people will make quite sure to disable the RFID before wearing them. However the most likely response will be to boycott Levis stores generally.
Levis now have an excellent opportunity to stand up for the public interest
Sincerely, David Burnett UK

Posted by: David Burnett at April 30, 2006 4:02 PM

Levi's, I've worn them for over 30 years. Gee, and I was gonna dump them when they went from 7 to 5 belt loops (BTW, less is not always more...and cost cutting measures aren't always the best idea!), but I didn't. If they put a chip in my jeans, I'll be putting a kink in their wallet!


Posted by: William at April 30, 2006 7:24 PM

I'm going to buy more Levi's. The concept of anyone with a reader will read my jeans to get a EPC code is nuts. So what? They know I have on Levi's. You people are trying to destroy a technology based on half-truths, guesses and inferences from press releases. Give it a rest and turn your abilities to more useful items.
The gov't has more information on all of us now than anyone will get from reading the chip in my jeans.

Posted by: bob at May 2, 2006 3:25 PM


You obviously haven't read our book "Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID." In it we lay out plans by the industry, in the industry's own words, to track consumers with the technology.

We prove the case through industry documents and sworn patent filings--like IBM's patent pending "Identification and Tracking of Persons Using RFID-Tagged Items." You can take a look at this patent application here: http://www.spychips.com/documents/patent-info.html

You can read the foreword to our book written by Wired Technology commentator and author Bruce Sterling as well as the first chapter of our book online. Here's the link: http://www.spychips.com/book/book_splash-links.html

"Spychips" is available in most major bookstores and at many public libraries. I encourage you to read it, look over the hundreds of footnotes, and then come back for a visit to share your thoughts.

Thanks for writing.

-Liz McIntyre

Posted by: Liz McIntyre at May 2, 2006 4:11 PM

I sent the following e-mail off to Levi-Strauss on learning of their US, in-store RFID test:

To whom it may concern:

I have just learned about your RFID item-level tagging initiative. I am APPALLED! How dare your company do this without letting the public know! How DARE you! By placing RFID tags in your products, you reduce human to nothing more than cattle to be marked as property. I am a private citizen, I am owned by NO ONE and I have the right to my privacy conerning what I wear and who I purchase it from. As a consequence, I will, from this day forward, be BOYCOTTING all Levi Strauss products. Every last one of them. I will tell all my friends, neighbors, co-workers, and anyone else who will listen how you are tagging us like cattle. Shame on you!

I received a reply this morning:


Thank you for taking the time to contact us at Levi Strauss & Co. We appreciate your comments regarding our participation in the test of RFID through the use of external hang tags, and the opportunity to clarify the purpose of our usage for you.

Levi Strauss & Co. is currently working with one of our retail customers in the United States who is testing RFID (Radio Frequency Identification Device) technology at a single store location. The retailer's test is designed to assess the consumer benefits of the technology for managing inventory and assuring that products are always in stock on the retail floor. In response to consumer demand, this test is looking at how to more effectively restock retail shelves to help eliminate the frustration that shoppers experience when they cannot find their size or style in a store.

The test uses external hang tags that are attached to garments and clearly marked so consumers are aware that the technology is being used. The paper RFID hang tag is removed and discarded once the product is purchased and it has no application or purpose outside of the store. The hang tag provides the store with information about the particular product -- like a store barcode -- to help ensure that products are always in stock on store shelves for consumers to access. It can be read at a distance of only one to three feet.

Levi Strauss also participated in a retail store test at a franchise store in Mexico City last year where the Levi's(r) products carried by the store used RFID hang tags. This test was successful in helping the franchisee quickly replenish and restock sold-out styles, colors and sizes.

Thanks again for contacting us. Your comments have been forwarded to our managers.

Mayra Hernandez
Levi Strauss & Co. Consumer Relations

This response seems a little canned. What can one expect with a large corporation? At least I know I will no longer stand by and wait to be tagged. Thank you for letting us know about this. I will never buy Levi’s again until they no longer use RFID.

Posted by: Rena at May 3, 2006 4:05 PM

I am not going to buy Levis jeans anymore,

Posted by: alessandro at May 4, 2006 3:13 AM

I still have some old pairs of levi's, but will not be purchasing any new ones for sure!!! I can wear no name denims if I have to, or switch. THIS IS SCARY!!!

Posted by: Nathan at May 5, 2006 8:05 AM

Found another Company that is a player in the RFID movement. This company according to the site, has clearly created the technology you mentioned in your book. RFID papaer labels, [example of this is shown on their main welcome page]. :-{ I fear we are doomed..... good bye Privacy.


Posted by: T.C. at May 5, 2006 3:23 PM

Special Interests trump your vote, you cannot travel anywhere you wish, now you are being tracked, I thought America was a free country. Silly me.

Posted by: LF at May 7, 2006 2:27 PM

I don't wear blue jeans, but I certainly will not purchase any Levi's or any Dockers products EVER because of this ploy. The reason is because the company's actions have violated the public trust, and that's just as bad as anything that Enron did.

Human beings are not animals to be tagged and tracked.

Houston, Texas

Posted by: Rhonda at May 13, 2006 4:10 AM

RFID tags are an invasion of privacy & the use of them a deplorable means of control.

Posted by: S. Kugler at May 13, 2006 10:54 AM

Thanks for the memories Levi's! You were once the jeans to wear in the late 70's eary 80's. Those will be just memories for me and my family. Hope to see your company go under, I feel sorry for your employees when they have to hit the street. Stop rfid or I'll stop buying.

Posted by: Gregg at May 13, 2006 9:18 PM

See ya!

Levi Strauss Confirms RFID Test, Refuses to Disclose Location.

Posted by: Stephen N. Sr. at May 16, 2006 12:41 AM

For now on I will put my clothes in to the microwave no matter who the manufacturer is. If they catch on fire I'll take them back to the store and get my money back.

Posted by: Michael at May 20, 2006 2:50 AM


Microwaving items with RFID tags is dangerous. Zapping chipped items for even a few seconds can cause a fire and arching! It's definitely not a viable solution to the spychipping problem.


Posted by: Liz McIntyre at May 20, 2006 3:20 AM

Goodbye Levi...chip my clothes? I'll ditch your product.

Posted by: Mike at May 20, 2006 4:19 AM

A pyramid on my silvertab Levis and now this?

RFID? Are you kidding me?

Test this.. Goodbye Levis.

Posted by: Mark at May 20, 2006 10:06 AM

You know, I've worn ONLY Levi's since the 60's and with your decision to use RFID in your clothing I am sadly switching brands as of this note. Good luck in your bottom line decision and neglecting the (privacy) of your customers that bought your products. In sales there is a rule I have followed for many years and that is the rule of 250. For all I do right or wrong each one I deal with will talk to 250 other people in due time about me. Your decision to invade our lives, (and this will of course escalate) will certainly reflect on your bottom line in due time. Will you be able to gain our trust in these times if you reverse your RFID Tags in the future? How can you tell? I say perhaps you need a true statesman in your midst, now. But where do find him/her? I have an idea. You have no idea what I'm saying to you. It may be too late for you as we on the net are very aware of your choice and the advancing implications of your decision.

Posted by: Michael H. at May 21, 2006 9:11 PM

Since Levi Strauss has used RFID tagging in its products I will from now on abstain from buying any of Levi Strauss products until I am aware that Levis will not be using Rfid tagging in any of its products or production process.
I will also make sure to inform all my friends about Levi's attack on my privacy and recommend that they abstain from using or acquiring Levis products.

Posted by: David M. at May 22, 2006 2:04 AM

Sirs, I am extremely wary of buying anything with a chip that can track me home or anywhere else I might go..I don't like the idea of big brother watching even when I go to the bathroom, so I will no longer buy Levi's or Dockers if I even suspect there might be a RFID chip in them. I've worn Levi's for 40 years, but that is about to stop with this RFID spyware. Please don't do this to us! Duane

Posted by: EddieW at May 23, 2006 3:37 PM

This message is for Levis and Dockers. I will NEVER buy your products again, even if you decide NOT TO put the RFID chips in your clothes etc. I will not buy them because in the first place you should have never even thought about it to put chips in them. A sensible suggestion: if you want to tag, tag yourselves not others.

Edna, Canada

Posted by: Edna M. at May 24, 2006 4:59 AM


Posted by: ANNA at May 30, 2006 6:36 PM


What? Is this some kind of pathetic sick joke perpetrated on Levi's customers? Does the Levi Strauss corporate executives, its marketing department, board of directors and shareholders have any idea exactly how dangerous this equipment and technology can be to the US citizens in the hands of the wrong people which we have current evidence of?

Is this still the United States of America? And last time I checked it still was, then the Levi Strauss corporation might be accomplices in government corruption, fraud and crime(s) and corporate criminal negligent including adding and abetting known criminals with this would-be marketing strategy of theirs. These products are way over the top and 100% unnecessary.

Having informed myself of the dangers of RFID chips etc., special programs involving this equipment and technology I wouldn't want someone standing next to me wearing these Leviâ's jeans much less actually purchase a pair of these sinister items for myself to wear or remain in my residence.

Don't contribute to collaborating with your new masters if you do not have your legal facts close at hand related to human-implant type products and human-implant type items.

Boycott this company and its products until they both remove and outlaw this potentially dangerous product from store shelves making these goods unavailable to the unwary consumer.

David Polk, Chicago, IL
Feedback: davepolkgmt @ hotmail.com

Posted by: Dave Polk at June 1, 2006 3:06 PM

In response to your comment:

"Levi Strauss & Co. is currently working with one of our retail customers in the United States who is testing RFID (Radio Frequency Identification Device) technology at a single store location."

It use to be that Levi's were a brand of Jeans that to me embodied the American Spirit of Freedom, Liberty and Happiness.

Some of my fondest memories are hanging out with friends in my Levi's Jeans. Life was easy and in my Levi's I felt great and everything was good.

I always associated Peace and Comfort with Levi's but this RFID chipping has completely blown your image!

I no longer get that comfy all American, Apple Pie Peaceful feeling from your brand.

Please consider being one of the first major brands to stick up for the consumer and say NO the the monster retailers!

Say YES to consumer privacy, Freedom and Peace!

Thanks for the memories.


New York USA

Posted by: IronDove at June 1, 2006 3:27 PM

I was asked to take my jeans off at an airport
because it set off the metal detector and I was told
it was probadly a chip in my pants. Well it turned
out to be a quarter but the TSA must already have
experienced this as a problem.

Posted by: rick at June 1, 2006 3:53 PM

adios levis

Posted by: tom at June 2, 2006 1:21 AM

I heard you on the Coast to Coast with George Noory. I am interested in knowing how I could bring this information to Canadian. I noticed that some of the medications that are being administered do have the chip on the bottles. I find that there is such an apathy in our country that boggles the mind. I would request to link you to my website so that people can be better informed about this transition. Thank you


Posted by: VEE at June 2, 2006 2:20 AM

LEVI has for years been a well respected brand name....but I will not purchase your product if
you continue with this invasion of privacy by using your current tagging method. Whether it's one store or not, there is a reason why you have implemented this program. It is a complete invasion of privacy and isn't how we dress about the 'individual'. 'consumer beware' is an appropriate note to add to your tag, along with the risks this technology poses.
goodbye levi

Posted by: Annie at June 2, 2006 10:18 AM

going to throw out my levis and buy rangler or rustler jeans. this is another covert operation by big brother. the mark of the devil as predicted. levi-- i have seen your true colors and it isnt blue.another invasion of privacy and its hard to say what these govt entities will do next.i never thought that a maker of clothing would stoop so low.i hope levis goes bankrupt. going to watch the stock market now to see how much money your stockholders lose. bad choice and a bad decision- you have failed the existance of humanity- shadorider

Posted by: james w at June 4, 2006 4:03 AM

Oh Levi's!! Whoa is me, (well, actually; Whoa is you!). It is bad enough to think that you thought that it might even be okay to try this test pilot program with RFID tags, but to read your response to other peoples complaints to you regarding the matter, it is even worse than I originally thought! Which, by the way, was atrocious! To think that you really think that your customers are so stupid as to "buy" an explanation so lame as, "oh, well, we're just trying it in one store to see if it improves our ability to keep our store shelves properly stocked for you, the "beloved customer". We've all ready tried this in Mexico with excellent results!"

Hmmmmmmm......I wonder if you think that the poor citizens of Mexico really understood what that technology is about? I doubt it.

Further more....One of the big reasons to implement using UPC codes, low those many years ago, was to help improve keeping the shelves properly stocked with the product that the consumers wanted. Retailers didn't bother to tell consumers then either that the codes were also being used to track what was being sold. It made your inventory easier to keep, but as the years progressed and we started keeping peoples names, addresses, phone numbers and/or zip codes in the systems when they checked out, it enabled us to be able to track more and more demographics with the products being sold. Then we got into the "discount" cards for grocery stores... How stupid do you people think "your" public is? You don't have to be a rocket scientist to figure out what this will grow into! And for the explanation you all give for RFID use, UPC codes will work just fine!

By the way, in the event that you guys think people are just "scared" of a new technology; don't fool yourselves!!, we're not scared! We're pissed!!!! In the event that you don't know, there is a difference! Check it out, I'm sure you big wigs can find a good 'ole Webster's if you have any concerns or doubts about the difference in the definitions!

I am 43 y/o and have worn Levi products and your affiliates ALL my life!! I've always bought them for all three of my children and for gifts for other people and their children! It's always been my favorite brand of jeans. Ooops! Not anymore.

My number one pet peeve is being lied to. Never lie to your consumers is the number one rule in business. Well, at least if you're going to lie, you better be d*%@#$! sure that you don't let them know it. 'Cause they're not going to like it! It won't go over well.

You will NEVER get another penny from me again. Further more, I will never keep or accept a gift of your product from someone again either. I'll either exchange it or give it away.

There is no redeeming yourselves after you've lied to me. One more thing, I too will be making sure that anyone and everyone that will hear and listen to me will find out about this! In fact, if I could afford to do so, I'd put up billboards announcing to EVERYONE what you're doing!

Hmmmmm.......I wonder how your bottom line would fair then? I think you would be truly wise to reconsider this program. Be it trial or otherwise!

Shelly C.

Posted by: Shelly C. at June 5, 2006 8:20 PM


Posted by: at June 7, 2006 9:32 PM

Because of your use of RFID technology, I have taken you off the list of products my teenagers are allowed to purchase. When I told them why, you lost two other customers for life. They were appalled at the potential for personal exploitation with this technology.

Posted by: Karen at June 8, 2006 12:14 PM

I shredded my only 501s into woodstove fuel... they didnt fit that well anyway...And those cheap 12 dollar brands, well, they didnt make them for the masses for nothing.
The only reason I kept my microwave was to fry the NWO order's chips. You will not last long, you freaks!

Posted by: skizex mindsay at June 10, 2006 2:51 AM

guess i'll be wearing something other than levi products until there's nothing to wear at all...
then i'll do just that!!!!!!
no chipping!!!!!

Posted by: jerry at June 11, 2006 9:37 AM

Looks like george orwell's 1984 was spot on. A small organized group of paranoid psychos get ahold of certain technologies and use them to spy on and control the rest of us, "for your safety". Only question is : Who's worse, the govt/corporate psychos implementing this kind of malicious junk, or the stupid, politically correct morons who beleive + go along with whatever they're told ???

Posted by: observer at June 12, 2006 5:05 PM

I've had problems problems for thirty years finding my size or style, but I would alway's find some. Kind of reminds me of the determination of two guy's trying to tear them on the tag, but if you chip them I'm gone forever.... and I will tell everyone why.

Posted by: Darrell K at June 12, 2006 9:55 PM

I just sent a mailing to two major cities in the U.S. Many are just stunned. No more Levis. Ever.

Posted by: ari at June 12, 2006 9:57 PM

Am sure you will make a loss for the first time in business.Because your nasty stricks are being known even to the people of my home town kordobeda.How can you even think off invading individuals privacy,why? do you own us or you're trying to be GOD.NO you cannot be the creature instead the agent of the beast(satan).You better give this decision a second tought or else you're going to loss customers world wide. you will produce and no one will buy, even giving it to charity home and they will trow it at your face. GOD SAVE THE AMERICANS, THE WORLD AND THE PEOPLE BEHIND THIS DECISION

Posted by: edem,kordobeda at June 14, 2006 11:03 AM

This is not NEW news to me. This stuff has been going on for a couple of years. It is just now hitting mainstream where everyday people are learning about it. This administration has failed this country with a BIG FAT "F". Not only is your personal privacy at risk but most importantly ALL of your financial privacy has been stolen as of March 2006 with the resigning of the Patriot Act.


Posted by: Kenetra at June 15, 2006 6:59 PM

I stopped wearing Levi's clothing when you cut off fundning ot the Boy Scouts, because they refused to allow homosexuals to serve as Scoutmasters.

Your actions regarding RFID tags in your products just confirms that my decision to switch to Wrangler Jeans was a wise decision on my part.

I really prefer the cut of Levi's jeans, but I will never buy another pair. If your company does not change its immoral and invasive practices, I hope to see the day when Levi Strauss goes belly up.

Bukki Erwin

Posted by: Bukki Erwin at June 16, 2006 12:07 PM

Dear Ms. Hernandez,

What a moment to happen upon your

Any thoughts that might have demanded
further debate upon my decision to
quit this country within the next 2-3
months have exited.

One cannot judge another.

Please consider the consequences of
your company's actions for yourself,
your family, your friends, and for
your fellow human beings.


Posted by: Privacy Freedom Seeker at June 17, 2006 2:11 AM

Since Levis is busy using RFID chips in their merchandise, I will not be buying any of them hence!

In addition, I am going to tell everyone I know about this shameful effort on the part of Levis, to disadvantage their customers by attempting to spy on them with RFID chips. What other products are you planning to 'load' down next?

Posted by: Lou at June 19, 2006 4:09 PM

I am 67 years old and have worn 501 Levis since I was 8. Of course the product you make today are not the [Stand Up in the Corner] ones of my youth. It was bad enough when I bought a couple of pairs and found they made in the Dominican Republic. Now, you are wont to put tracking chips in them. Shame on you, you have broken the trust of the American people. I will never buy another pair or any other product of your and burn the ones I have.

Posted by: Robert at June 19, 2006 8:09 PM

I recently almost bought 2 pair of levis then didn't feel led to, NOW I SEE WHY!!! instead ended up bying 2 pairs of route 66, which both ripped so took em back.
Obviously Levis are HISTORY, the fate of my existing 2 levis are undecided but unsettled.
I dont like wrangler either. Why do you people switch to Wrangler of all things??? As each time I washed those the belt loops kept popping off and the back pockets ripped so easily when I bend down, and they ripped in many other spots too VERY EASILY.Wranglers SUCK TOO!! thats why I buy carhartt only now!!! YO PEOPLE, buy CARHARTT instead!! NOT NO LEVIS, no wrangler, no nothing else!!!

Posted by: bus driver& sk8er at June 24, 2006 6:35 PM

I'm not surprised about the Levis hidden agenda.

Last year in the UK, leaflets were handed out in 'select' UK cities that clearly displayed the big brother 'All seeing one eyed' symbol.

Does Levis think we're stupid?


Posted by: Abdullah at June 24, 2006 8:06 PM

This makes me sad because I love the Levi Rider Jeans but i will not purchase any clothing made by you as long as you use the rfid tagging system. My family agree and the member of my church agree you have just lost at least 15 families and their family as consumers by doing this i truly believe i would rethink this.

Posted by: rebecca at July 2, 2006 10:18 PM

I stopped buying Levis' when they cheaped out and went from 7 to 5 belt loops. I stopped buying dockers when I learned that Levi Strauss gives lots of money to anti 2nd amendment organizations. Now it appears that the company has little regard for the privacy elements of the 1st and 4th amendments. Levi Strauss decided to use RFID. Let's make President Robert Hanson regret this decision.

Posted by: Mr. Green at July 4, 2006 2:17 AM

Several people in both the US and the UK are savvy. So I only have to add that this stunt you are doing with a selected department store is the way by which you test the market to see how people will respond to your New World Order trick, just as the US government did when it orchestrated Hurricane Katrina, to see how people would react to the US government removing the survivors' firearms when FEMA moved them to camps.

I personally, have not read that anyone has objected to that, so the government knows that it can get away with removing peoples' firearms preventing any of us from being able to defend him or herself "from even our own government" as President George Washington said because he knew who was controlling us even in the late 18th Century.

I don't purchase Levi Straus jeans, but I'm sure that many of my supporters do. I will, therefore, make them aware of your action, which is as evil as it can be.


Arlene Johnson
http://www.truedemocracy.net peacefully in Stockholm, Sweden

Posted by: Arlene Johnson at July 5, 2006 10:45 AM

I have used Levi products for over 45 years. Well this has come to an end with your RFID tagging. Its bad enough they not made in America anymore, but the rfid is the last straw an a complete invasion of ones privacy. So long until the rfid stuff stops. I will be sharing your policy with my Family as well as all my Co-workers with the info posted on our bulletin board at work. I hope this hurts your buisness enough by educating others to make you change your mind

Posted by: Mike at July 7, 2006 10:58 AM

You should all be ashamed of yourselves, Levis and Dockers.
I'm not at all surprised at man's decisions to do this but just know that in spite of all that, you contribute to this worldly and unworthy cause.

In all that you do ,"No weapon formed against me shall prosper." Put that on your Levis and scan it at the counter!!!!!!!!!!


Posted by: johnetta wilson at July 12, 2006 1:36 AM

I really think this world is changing for the worst. You can't even go to the bathroom and not be worried. I agree with robert broken the trust of the American people. Who can we trust but ourselves in this world?

We are the American people who are being spied on. We the taxpayers should have our rights and that is freedom and our PRIVACY. You can't spy on us like that without letting us know, like if your recording a conversation you must state that you are, otherwise it is not accepted in the court rooms.

Thank God I don't buy Levi jeans.

Posted by: Jill Forzstek at July 13, 2006 9:47 AM

right on Johnetta! no weapon formed agaist you shall prosper

Posted by: bus driver& sk8er at July 13, 2006 9:05 PM

I can not understand why this technology is even being thought of this goes agaianst all privacy of human beings. I will never ever purchase any piece of clothing from levi ever again.

I am very much disapointed in the way people are being brain washed into this bull@#$% technology of tracking people. I urge every one to say no to these so called human tracking chips. We are not animals, we are human beings people WAKE UP!!!!!

Posted by: Alexander at July 20, 2006 9:03 PM

I have been wearing nothing but Levi's since 1970 but this will change if Levi's Co. does not!

Thanks for allowing this post.

Posted by: Brian Brennan at July 24, 2006 6:42 PM

This pathetic Orwellian approach to a popular garment would be easy to destroy where the RFID chip is sewn into the fabric with a good whack from a hammer.

Posted by: Lon Warneke at July 26, 2006 1:58 AM

I think you have the wrong end of the stick here. RFID is used to track the movement of goods throughout the supply chain. How on earth do you think they can read the chips when they have a read distance from RFID scanners of a couple of feet? The company I work for is involved with RFID and barcoding systems for transport and logistics.RFID is simply a read/write alternative to barcodes.

Posted by: Bob J. at July 26, 2006 1:47 PM

I don't think I will purchase any more Levi's jeans or other products.
People don't want to be monitored like this!!

Posted by: Calle B. at July 27, 2006 4:57 PM

I have been a faithful Levi Strauss customer for the last twenty years. I have been very satisfied with the products that Levi Strauss manufactures.

However, it has come to my attention that Levi Strauss is now including RFID technology in its products. I will no longer purchase or wear ANY Levi Strauss products, and if someone else purchases them for me I will either return them to the store or throw them away.

Posted by: David D. at July 29, 2006 3:22 AM

Levi Strauss & Dockers have just been added to the list of corporations I boycott: GE, Nestle's, Nabisco, Kraft, Kroger, Gillette, Goya, Exxon-Mobil, Ford, GM, Firestone, Nike, Wal-Mart, Eli Lilly, Merck, & many more. Any company that uses genetically modified or genetically engineered foods, knowingly sells goods that are bad, makes weapons, uses MSG (also known as 'hydrolized vegetable protein' & similar such names), already has been caught using RFIDs, refuses to help save our earth, uses devious and underhanded advertising, and other reasons that have been documented that go against a positive market, workplace and democratic environment. If Americans were better informed - their own responsibility & much easier now that we have the internet - they could boycott and use our power of the dollar as consumers against big business, giving us more clout than we abviously have now! Thanks to Katherine Albrecht & Liz McIntyre many times over for the book as well as the web site!

Posted by: K. R. Pence at July 30, 2006 8:30 AM

i won't be buying levi's until they stop putting in those chip's, you won't be seeing my money!

Posted by: scott at July 31, 2006 12:28 AM

putting those chip's in the oven will kill them i'm sure.

[Editor's note: Putting RFID tags in the microwave can start a fire. See chapter 12 of "Spychips" for a first-hand account.]

Posted by: scott at July 31, 2006 1:02 AM

Huh!!..I can live without levi.We can live without it..!!

Posted by: Ed at August 1, 2006 1:22 AM

I do not purchase your brand name clothing anymore unless your company stops spying on my personal shopping. It is a violation of me as a human. We are not items or robots.

Posted by: mari at August 4, 2006 10:04 AM

I have lived without Levi and I can still live without Levi, and will never buy their Levi products if they have embedded RFID chips or tags in them!

Posted by: Emmie at August 5, 2006 3:04 PM

Goodbye forever Big Brother for even thinking of this invasion.

Posted by: Dave at August 5, 2006 8:06 PM

What a bunch of crazy loons you are! Levi is really going to be hurt from you 69 people who won't buy their jeans anymore. Poor Levi. There are more companies using RFID then you know. Guess you should all just stay in your homes and never leave. I am sure Levi really cares what Bukki Erwin is doing at home with his Levi Jeans on.

Posted by: Adam at August 9, 2006 11:58 AM

I dont really care one way or the other. Maybe its ignorance, but, I am not doing anything bad to care if they track my jeans! I just dont see the big deal.
So, track away. I will keep on buying Levis becuase I like them.

Posted by: Suz at August 9, 2006 7:50 PM

Boycotting is not the answer. There is a fundamental problem with burgeoning Authority, and until it is properly addressed, this problem will not recede. It is closing time in the gardens of the Western world unless the logic of destruction is reversed. The entire National Security State must be dismantled.

Posted by: David Westling at August 10, 2006 1:28 AM

People just don't get it. We are being conditioned to accept being monitored and controlled 'for our own saftey'...........by our own corporate controlled government through the media.

You don't need to be a the best dressed prisoner in the the cell block...........buy your clothes at the GoodWill or Salvation Army or wherever. Don't patronize anyone with an agenda.

Posted by: amadeus at August 10, 2006 2:19 PM

I Have been a Docker wearer for many years, the key word to look at is BEEN. I will no longer wear anything made by Levi Strauss. I am also a strong beleiver of passing my stuff down to thrift stores, however I will now destroy Levi Strauss items rather than have the poor tracked.

Levi Strauss How unsavery!

Posted by: Bob at August 11, 2006 8:45 AM

If everyone bought a tag washer and started to wash tags, that are on the sheleves the programs would go bust.
Just destroy all tags you find!

Posted by: bob at August 11, 2006 8:57 AM

Levi Strauss who. I'm informing as many people as possible.

Posted by: Daniel in seattle at August 11, 2006 5:35 PM

You have some damn nerve! I hope your company goes out of business.

Posted by: Angered consumer at August 11, 2006 11:43 PM

About everything writen on spychips.com is far fetched... to say the least. RFID technology is about the least thing to worry about. Companies can do more privacy harm with credit card tracking (what do you buy, where and when) and mobile phones (continuous tracking of your position. As for the harmfull radiation... RFID´s use low frequency low power unlike mobile phones, radio stations... ect

Posted by: Robin at August 17, 2006 1:27 PM

I'm appalled!! This was once a free country for the people by the people, where has it gone??
It has become a country by the government and big business and for the same!!
I will never purchase another Levi product again.
I don't believe your story about in store inventory especially since you won't disclose the
location. And if you would do this once you will
most certainly continue without public knowledge.
Another company which has sold out the american

Posted by: Sheila at August 18, 2006 12:24 PM

Yo Levi I aint buyin yo jeans no moe brah.


Posted by: Mike Jones at August 22, 2006 7:41 PM

A woman in Consumer Relations said I was the first call she knew of a day or so ago; she sounded very impressed by my simple and forthright request using the language suggested by Liz at the top; and she said she would pass on to Product Development. Thank you!

Posted by: chico at August 25, 2006 3:53 PM

I will tell everyone I know to stop buying Levi Strauss products from this day forward. I will boycott all of your products until you stop using RFID tags. I buy clothes often and you will lose my buisness.

Posted by: Nathan Williams at August 26, 2006 12:50 AM

spychips are an invasion of privacy: note: your private lives may be taken away when you buy a pair of jeans, etc. tip: when you first get home search your jeans for the silver sticker. smash with hammer, light candle, put chip in fire. i do this all the time, oh i forgot do this outside. trust me my advice will work!

sign, that's a little too personal! really!

Posted by: Shane Dalton at August 26, 2006 5:06 PM

your jeans suck!!! i will not buy your jeans until you permanently remove rfid chips. your stock market prices will go done tremendously. when i graduate from harvard i will write a bill on this and have a hiering. thank you good bye!

Posted by: shane dalton at August 26, 2006 5:15 PM

i will no longer purchase your products until i am confident that the rfid program has been stopped.i am also posting bulletins at my place of work.i hope you will reconsider your orwellian tracking program

Posted by: dave at September 1, 2006 3:32 PM

Dear Ms. Hernandez,

Enclosed is a letter you wrote in response to a concerned consumer regarding your usage of the RFID chips. I’m sorry but I find your excuse for using the chips rather flimsy. You state that your “test” is designed to assess the consumer benefits for managing inventory and assuring that your products are always in stock.

First of all, I never asked for you to do it. Obviously I am totally against RFID chipping. In an aside here that “technology” will never serve my purpose because you, as a company, have decided not to even produce my size jeans anymore (29 x 34). Why do you feel that thinner people cannot also be tall? I have made repeated requests to your company regarding this. If you’re so concerned that I and others my size, as consumers, have what we want in the stores, then why wouldn’t you have addressed a direct request about your products from the persons that would be buying them? The RFIDs in no way will help me have the products I want in the stores.

Secondly, your reason is not even logical. According to your letter, this is “in response to consumer demand”. Come on…. Really? Consumers wrote you and requested that you make sure the stores they shop in keep a certain type and amount of your clothing on their shelves? Do you really have a say in that? Isn’t that between the store and their customer? It is the stores discretion to decide what stock they will reorder and keep supplied in their stores. Even if one particular style is sold out, that doesn’t mean that the store will be reordering that same style, color, or size again or in that same amount. Fashions change, trends change, colors change and as far as I know, the manufacturer is not the one that decides what items a retailer has on its shelves.

Thirdly, there is no need. These ‘inventory tracking’ measures are already in place for the stores. That’s what barcodes and item numbers are all about. This information is already scanned into the store’s systems at checkout and is part of their inventory process.

And finally, it is a benign way for you to incrementally introduce and inflict this terribly invasive “technology” on the consumer, while slowly building up to using it for it’s true intended purpose.

I personally am offended by your lame excuses. I feel that you should credit your consumers with a little more intelligence than you do when you explain your reasons for your RFID chip “testing”. I must warn you, we are smarter than you think and this will not be tolerated by the enlightened masses. I feel it is my duty as person that is entitled to my privacy to spread the word, and your company will be at the top of my list.

I do hope you will reconsider your involvement with the RFID chips at ANY level and for ANY reason.


T. K

Posted by: t.k. at September 4, 2006 11:49 AM

hears another reason why we feel like boycotting levi garbage throwing em away or even burning em:


~~~~~~Advertising for a new range of Levi's jeans, featuring a twisted seam, played on a reversal of the stereotyped scenario of parents arriving home to find one of their teenage children in a state of undress with a girlfriend/boyfriend. The commercial showed a young man and woman lying naked on a sitting room couch. The couple then proceeded to passionately kiss and embrace whilst helping each other to dress, including putting on their Levi's Engineered Jeans. As they finished dressing, the door opened to reveal a naked middle aged couple and a young boy, apparently shocked to find the couple fully clothed.
Most complainants objected to the overt sexual theme of the advertisement. A number mentioned having suffered embarrassment when watching the commercial with other family members. Many objected that the content of the advertisement was irrelevant to the product. A number of complainants also felt that the advertisement had been shown too early in the evening, when they believed children might still be watching.
The commercial was approved by the BACC with a restriction limiting it to being shown only after 9pm. The ITC judged that although some viewers may have felt that the content of the advertisement was too explicit, the commercial was not unsuitable for broadcast and the scheduling restriction was appropriate for the nature of the content.~~~~~~~~~~~~~~~~

shows a Sign of the Times where even governmental officials are BACKING not only the tracking of RFID on us customers but also promoting sexually immoral lifestyles AND the point Bukki Erwin made of Levi COWARDLY bailing out of Boy scouts because of the stipulation that HOMOSEXUALS are prohibited from participating. Well for crying out loud, GET REAL LEVIS!!!!! (as they use to say in 89) GET A GRIP!!! They are BOY scouts not FAG scouts!!!!
As a result of all this I am ABSOLUTLEY ASHAMED to wear levi product, letalone the spychips!!! If everyone really knew about the commercial, it would ruin my Testimony just wearing those crappy things! Not to mention how Levis are made in Sweatshops overseas with workers abused . Yo levi fans, how can it not Prick your conscience to WILLINGLY wear such products that come from such despicable manufacturing conditions. Obviously such people contribute to our society's downfall, fueling the FIRE of levis pushing for sexually explicit themed jeans.
I'm getting off at this bus stop!!!!!

Posted by: STA buses suck!!! at September 15, 2006 7:05 PM


Posted by: Angel at September 16, 2006 10:24 AM

I will continue to visit enjoyed the reading thanks

Posted by: Alena at September 17, 2006 3:36 AM

I have been a fan and consumer of levis products for many years. I will no longer purchase anything made by or connected with them until it is made clear that they are not using this technology.

Its inventory uses are clear. I however do not wish to tracked or profiled by levis strauss.


Posted by: greg at September 17, 2006 10:30 AM

I am a very fond Levi Strauss Customer from Germany. I always loved the look and feel of Levi Strauss.

But most of all, I love my freedoms and my privacy.
So I will not buy again a Levi Strauss product and I will tell all my friends about the reasons for my decision and will encourage them to talk to their friends.


Posted by: Peter at November 8, 2006 8:01 AM

Nice try Levi's. I will purposely find and remove every RFID chip that I find in any of your overpriced jeans.

Posted by: Will Fortin at November 9, 2006 12:54 PM

Dear levi's

I operate a theatre in NH and we are getting ready for a public forum on the RFID chip. It is rumored that Levi's is conducting an experiment on the RFID program. I would like to know Levi's position on this program for the forum.


Joe Q

Posted by: Joe quirk at December 9, 2006 5:02 PM

I hope your transmitters work from the dump because thats where your jeans are

Posted by: Jon at December 14, 2006 2:35 PM

I have been wearing levis for thirty plus yrs and I will no longer purchase your product knowing there is even any contemplation of utilizing this dispicable privacy violating technology in your clothing.

Levis has always been synonomous with individuality and freedom, this is antithetical to the levis image, for shame, you need to set an example for the rest of the world and support a free world not this facist one world take over.

Posted by: mare nemeth at March 21, 2007 7:18 PM

For Shame on Levis!

Don't worry gang I'm betting the ENTIRE STATE OF VERMONT will boycott this company and it will start with me.
I will make sure as cold is to snow that EVERY single person in Vermont will be informed of the Levis Co. decision to place RFID tags in their clothing.

Posted by: NoreasterVT at April 30, 2007 4:49 PM

Just a itsy bitsy teeney weenie microchip in my bikini...nope
Why would such a company as Levi think they had any kind of right to track my butt?
Not that I lead any kind of big exciting life, but it is MY LIFE, not yours!
I had 2 pair of levis, long before the microchipping started - so I know they were BUG FREE, oh my favorites, so worn to my shape, like a comfortable old friend.
Today, I burned them in my wood stove - did you feel the burn - I hope so!
I WILL NEVER purschase Levi's or Dockers of any kind again. And I too am telling everyone I know!

Posted by: Michelle Ray at May 15, 2007 9:12 PM

All of this RFID info is interesting. I have heard tid-bits about this over the past few years but didn't think it was being used on merchandise once it left the store. At this point I don't care what the reasons are/were/whatever. There is NO excuse for using technology and not disclosing it to the consumer. I too have been a Levi's consumer for 30 years but no more.

Susan, MN, USA

Posted by: Susan at May 27, 2007 1:20 AM

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